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Here’s one thing AI can’t do
The article highlights the importance of human creativity in design, particularly in the context of Fast Company's upcoming issue focused on AI. For brand strategy, this underscores the need for a distinctive human touch in visual identity, emphasizing that while technology can assist, it cannot replace the nuanced decisions made by designers.
FastCompany: What’s up, type nerds? AI can do a lot, but it can’t do everything—especially when it comes to designing Fast Company magazine’s Summer 2026 issue, which explores the theme of autonomy and features a list of the 20 biggest names in AI today.
Fast Company creative director Mike Schnaidt breaks down the design process behind the cover and explains why he chose two typefaces: Ease and Milling.
The article addresses a significant concern in the design industry regarding the role of human creativity amidst rising AI capabilities, making it relevant and impactful for brand strategy professionals.