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How Haley Sharpe Design crafted the branding and visitor experience for Hull Maritime Museum’s £20.4m revamp
The revamp of Hull Maritime Museum, led by Haley Sharpe Design, emphasizes the importance of a cohesive branding strategy that enhances visitor experience and engagement. This project illustrates how investment in branding can significantly elevate a cultural institution's appeal and accessibility, ultimately driving foot traffic and community interest.
Design Week: Haley Sharpe Design created the branding and visitor experience for Hull Maritime Museum, which has reopened after a £20.4m revamp. Hull City Council provided just over half that funding, while the National Lottery Heritage Fund contributed £7.7m and private donations accounted for nearly £1m.
The article discusses a significant investment in branding for a cultural institution, which is impactful for the design industry, while also presenting a somewhat novel approach to visitor experience that is relevant to brand strategy professionals.