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What’s Your Source File?
The article highlights the challenges designers face with source files and asset management, emphasizing the importance of a robust digital strategy for brand continuity. For brands, ensuring that all design assets are easily accessible and properly managed can significantly enhance their operational efficiency and maintain brand consistency over time.
Design Week: It is a harder question than it used to be. The custody problem is old. Every working designer has been called back three years after a campaign to find the source is on a decommissioned server, the fonts were licensed to a colleague who left, and the stock library has been sunset.
The article addresses a common issue in the design industry regarding asset management, making it relevant and moderately impactful, but the topic itself is not particularly novel.