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BrandMe redesigns Asahi ready-to-drink brand Twisted Shotz
The redesign of Twisted Shotz by BrandMe highlights the importance of creating a unique brand identity within a competitive market. For brand strategy, this emphasizes the need for distinct visual elements that resonate with consumers and differentiate products in the beverage sector.
Design Week: Creative agency BrandMe has partnered with ready-to-drink brand Twisted Shotz to unveil a complete visual redesign. As a proposition within the Asahi Beer USA portfolio, Twisted Shotz required a distinctive brand expression capable of occupying its own clear space in the market.
BrandMe, which has a far-reaching history of redesigning alcoholic beverage brands, collaborated with […]
The redesign of a beverage brand is significant within the industry, offering actionable insights into brand identity and differentiation, though it follows established practices in branding.