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FLUORO crafts lo-fi brand world for R.A.D’s debut MANNY ONE skate shoe
The launch of R.A.D's MANNY ONE skate shoe highlights the importance of a cohesive brand strategy that embraces a specific aesthetic, in this case, a lo-fi, DIY approach reminiscent of 1990s street style. This strategy not only aligns with the product's purpose but also connects with the target audience through nostalgic elements, enhancing brand identity in the competitive skatewear market.
Design Week: Creative studio FLUORO has applied its lo-fi, DIY approach to the launch campaign for a new skate shoe from performance footwear brand R.A.D. Designed for longevity and the high impacts of skateboarding, the shoe embraces 1990s street style.
For R.A.D’s first foray into skate-wear, the company partnered with professional skateboarder Manny Santiago to create MANNY […]
The article discusses a unique branding approach for a new product in the skatewear market, which is significant for brand strategy professionals focusing on niche markets and aesthetic-driven campaigns.