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How do you illustrate arguments? Igor Bastidas on illustrating You Be The Judge, The Guardian column that settles the nation’s disputes
The article highlights the role of illustration in effectively communicating complex arguments in the You Be The Judge series, emphasizing the importance of visual storytelling in brand strategy. By using compelling imagery, brands can engage audiences and clarify their messages, ultimately influencing public perception and decision-making.
Its Nice That: You Be The Judge is the series that sees two parties go head-to-head to fight their corner in an argument that’s being scrutinised by the court of public opinion. For three years, the Venezuelan illustrator Igor Bastidas has been tasked with distilling these disagreements into a single image.
The article discusses the use of illustration in communication, which is significant but not groundbreaking, and it offers relevant insights for brand strategy professionals on engaging audiences.