Score
Ontario Tech puts a human face on its future focus
Ontario Tech University's new brand campaign aims to enhance its technology-focused identity by emphasizing a more human-centric approach. This strategy reflects a growing trend in branding where institutions seek to connect more personally with their audience, aligning their values with the needs and aspirations of potential students and the community.
Strategy Online — CA: Ontario Tech University wants to put a clearer face on its technology-focused identity with a new brand campaign built around …
The article discusses a university's rebranding effort that aligns with a broader trend in human-centric branding, making it significant but not groundbreaking, and it offers insights relevant to brand strategy professionals.
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