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Google Sheets as performance art: Liang-Jung Chen on painstakingly documenting the UK citizenship process
Liang-Jung Chen's project utilizing Google Sheets as a medium for documenting the UK citizenship process highlights the innovative intersection of art and technology. For brand strategy, this approach emphasizes the potential of digital tools to create engaging narratives and connect with audiences on a personal level, encouraging brands to explore unconventional platforms for storytelling.
Its Nice That: Artist Liang-Jung Chen joined us in London to talk about their unique viral art project – a screen-recorded, multimedia art piece that detailed the process of obtaining an indefinite leave to remain visa, documented entirely inside of Google Sheets.
Using a similar, bespoke screen recording just for Nicer Tuesdays, Liang-Jung breaks down each part of the project, from every penny spent to the vlogs that inspired their self-surveillance as performance art.
The article presents an innovative use of digital tools in storytelling, which could inspire brand strategists, but it is not a major shift in the industry.