72Signal
Score
C
Creative BoomAugust 19, 2026

Hands Are The Protagonist Stefhany Y Lozano On Communicating With Fingers And Gestures In Her Paintings

Stefhany Y Lozano's work emphasizes the expressive power of hands in communication, suggesting that brands can enhance their storytelling by focusing on non-verbal cues and body language. By incorporating unique motifs and personal experiences into their visual identity, brands can create deeper emotional connections with their audience. This approach highlights the importance of authenticity and creativity in brand strategy.

◎ Emergingidentityvisual-identitystrategyStefhany Y Lozano

Creative Boom: Inspiration Illustration 'Hands are the protagonist': Stefhany Y Lozano on communicating with fingers and gestures in her paintings With gestures and postures doing the heavy lifting, the artist tells us why hands have become a recurring motif in her work. Written By: Ayla Angelos 18 August 2026 "I always wanted to be an artist," says Stefhany Lozano, and looking at her childhood, it's hard to imagine how she could have ended up doing anything else.

Born in Bogotá, Colombia, 40 years ago, she grew up in a house where art books filled the shelves, where her aunt painted, where her grandmother loved to talk about art over dinner, and where Sunday mornings meant museum visits with her grandfather. Even so, her path wasn't a straight line. She completed a BA in Product Design but "never did anything with it", moved to Germany in 2010 on a scholarship, thinking she was only going to stay a short while, and ended up staying, eventually pursuing an MA in arts and illustration at Burg Giebichenstein in Halle, under Georg Barber (ATAK), who pushed her towards painting.

"I consider that my path as an artist has been very unusual, very different to what I had imagined," she says. "I was afraid to be an artist because I was not sure I had the talent and could make a living out of it, but things have always worked for me in the untraditional way. I have been able to make a living from my work, and I'm learning to go with the flow and be happy with it." Stefhany now works as a freelance illustrator for magazines, newspapers, festivals, museums and apps. She's also illustrated five books, several landing on Stiftung Buch Kunst's best-book-design lists – which eventually pushed her towards larger formats.

Her paintings have since travelled to the Saatchi Gallery in London and galleries across Australia, Colombia, Spain, Germany and Mexico. Look at her portfolio, and you'll notice a recurring motif appearing throughout: hands. In one painting, a woman in a blue sweater cradles a bunch of flowers while lifting a phone to snap a photo of herself, her fingers doing double duty as gesture and subject.

In another, from her Coqueta series, which explores the figure of the "coquette" – the definition of which is a soft, hyper-feminine aesthetic laced in bows and pink – a woman leans towards a tear-shaped mirror, made-up and half-hidden by her own hair, cosmetics scattered across the desk in front of her. Elsewhere, in a series titled Intimidad Pública, a reclining figure holds a phone above her face on a checked blanket, while a second work in the same series shows someone crouched on tiled ground in a pink swimsuit, sunglasses lifted just enough to peer over them.

"[The series] comes from my own experiences of seeing, sharing and living moments of extreme intimacy in a public space like the lake, and how that makes me feel uncomfortable. I started wondering about the intimate and the exposed, and how intimacy changes when there is an observer." A separate set of studies zooms right into the hand itself, the palm and fingers filling the entire canvas, nails painted a flat, graphic red. The works are part of a larger project called Rock, Paper, Scissors, comprising 26 paintings of hands, sold one a day over Christmas. "A project where I dedicate my time to hands was a dream come true," she says.

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Intelligence PanelSignal score: 71.8 / 100
Primary Signal
Emerging
Building momentum — trajectory being tracked
Brand Impact
Medium
Impact score: 65/100 — moderate relevance to positioning decisions
Novelty
Moderate
Novelty: 70/100 — iterative development of an existing theme
Action Priority
Soon
Flag for the next strategic review cycle
Scoring Rationale

The article discusses a unique approach to brand storytelling through non-verbal communication, which is significant for the industry and offers actionable insights for brand strategy professionals.

65
Impact
weight 35%
70
Novelty
weight 30%
80
Relevance
weight 35%
Brands Mentioned
SStefhany Y Lozano
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