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Brand new bag: Chipotle, Unreal Snacks reach for fashion relevancy
Chipotle and Unreal Snacks are launching fashion items, including a 'Big Ass Chipotle Bag' and a clutch designed for Unreal treats, as part of a strategy to enhance brand loyalty through fashion relevance. This trend highlights how brands are increasingly leveraging fashion collaborations to connect with consumers on a deeper level. Brand strategists can take note of this approach as a means to foster loyalty and engagement.
Marketing Dive: A “Big Ass Chipotle Bag” and a clutch made to fit Unreal treats join a trend that has seen a handful of marketers use fashion as a way to grow loyalty.
The article discusses a notable trend of brands like Chipotle and Unreal Snacks entering the fashion space to enhance loyalty, which is significant for the industry, moderately novel, and highly relevant for brand strategists looking for innovative engagement strategies.
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