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The work that was: A Catelli scarecrow, DFO milk rave and DoorDash NHL play
The article reflects on various creative campaigns that have sparked joy and engagement, highlighting the importance of innovative storytelling in brand strategy. It emphasizes how memorable and humorous approaches can enhance brand connection and consumer interaction, suggesting that brands should embrace creativity to stand out in a crowded market.
Strategy Online — CA: The work that was revisits the stories that made the strategy newsroom laugh, think twice or do a double take this …
The article discusses creative campaigns that have engaged consumers, which is significant for the industry, but the concepts of humor and storytelling in branding are well-established practices.
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