Score
Packaging Design: Tenderleaf Botanical Care by Svetlana Kalinova
The article discusses the packaging design and brand identity of Tenderleaf Botanical Care, created by designer Svetlana Kalinova. It highlights the use of serif typography and frosted glass to create a distinctive and calming presence in a typically crowded skincare market. Brand strategists can take note of how effective packaging design can differentiate a brand in a saturated category.
Abduzeedo: Explore the Tenderleaf botanical skincare packaging design and brand identity by Svetlana Kalinova, pairing serif type with frosted glass. Skincare shelves are usually loud. Walk down any beauty aisle...
The article presents a noteworthy example of effective packaging design in a competitive market, which is significant for brand strategists, though the concepts discussed are not entirely groundbreaking.
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