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When Brands Market To Algorithms, Not People
The article highlights the importance of brands adapting their marketing strategies to engage with algorithms rather than solely focusing on human consumers. This shift necessitates a deeper understanding of how digital platforms operate and how brands can leverage data-driven insights to enhance their visibility and effectiveness in reaching target audiences.
Brand Strategy Insider: When it comes to AI and jobs, Boston University law professor James Bessen defined the terms of the debate in a 2015 paper published by the International Monetary Fund (IMF). Bessen declared that technologies don’t kill jobs and cited the experience of ATMs and bank tellers as proof that technologies change jobs or evolve jobs, not eliminate them.
If you’re not familiar with Bessen’s argument, he notes that, contrary to expectations, the growth of ATMs...
The article addresses a significant shift in marketing strategy that is increasingly relevant in today's digital landscape, making it impactful and relevant for brand strategy professionals, while also presenting a moderately novel perspective on algorithm-focused marketing.