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A Plea to Graphic Designers: Don’t restrain letterforms in a cage!
The article emphasizes the importance of allowing creativity and flexibility in typography design rather than strictly adhering to grids and constraints. For brand strategy, this approach can lead to more unique and expressive visual identities that resonate better with audiences, ultimately enhancing brand recognition and emotional connection.
Design Week: We’ve all done it. You pull up your vector editing tool, draw a perfect circle, another one inside the first one, cut the second one out, align the whole thing to the editor’s on-screen grid – so the curves of the outer circle coincide with the rules perfectly – and there you have it, you’ve […]
The article addresses a common issue in graphic design that can influence brand identity, making it relevant and moderately impactful, but the concepts discussed are not entirely new or groundbreaking.