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How Two Times Elliott Reimagined Branding Design for Paist
The reimagined branding design for Paist by Two Times Elliott highlights the importance of blending clinical precision with a more engaging and spirited approach. This strategy suggests that brands in traditionally clinical categories can benefit from infusing personality into their identity to resonate better with consumers.
Abduzeedo: Two Times Elliott delivers an energetic branding design system for Paist, pairing clinical oral care precision with spirited daily ritual. The oral care category has long been bogged down by clinical ...
The article discusses a notable rebranding effort that emphasizes a fresh approach in a traditionally clinical field, making it significant and relevant for brand strategy professionals.
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