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Watsons Unveils “Watsons Evergreen” with Pantone
The launch of Watsons Evergreen, in collaboration with the Pantone Color Institute, signifies a strategic move to enhance brand consistency and credibility across markets. This partnership not only celebrates Watsons' rich heritage but also positions the brand for future growth by leveraging expert color insights to strengthen its global identity.
World Branding Forum: Watsons, the flagship health and beauty brand of AS Watson, has unveiled Watsons Evergreen, as part of AS Watson’s 185th anniversary celebrations. To elevate its significance and create a consistent and credible expression across markets, Watsons partnered with the Pantone Color Institute™, the world’s leading authority on colour. Combining Watsons’ rich heritage with Pantone’s expertise, the collaboration helped define and articulate a global brand asset that captures the essence of Watsons and its vision for the future.
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The collaboration between Watsons and Pantone represents a significant branding strategy that could influence how brands utilize color for global identity, making it impactful and relevant for brand strategy professionals.