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Ambijus: Inside OlssønBarbieri Packaging Design
The article explores the packaging design created by Oslo studio OlssønBarbieri for Ambijus, a non-alcoholic wine alternative from Norway. The design focuses on tactile elements to differentiate Ambijus from traditional alcoholic beverages, emphasizing a unique approach to packaging in the alcohol-free market. Brand strategists can learn the importance of innovative packaging that enhances product identity and consumer experience in a competitive category.
Abduzeedo: Oslo studio OlssønBarbieri crafts tactile packaging design for Ambijus, a fermented non-alcoholic wine alternative brewed in Norway by Leske. Most alcohol-free bottles try way too hard to mimic tradit...
The article discusses a unique packaging design for a non-alcoholic wine alternative, which is significant for the growing alcohol-free market and offers actionable insights for brand strategists.
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