Score
Joanna Blémont didn’t get to a 2,000 frame animation without doing a few “bad drawings” first
Illustrator Joanna Blémont, nominated for the V&A Illustration Awards, discusses her journey in balancing client work with personal style development. She emphasizes the importance of creating 'bad drawings' as part of the artistic process and shares insights about her collaboration with Loewe on a 2,000 frame animation. Brand strategists can learn from her approach to maintaining authenticity while working with major brands.
Its Nice That: The V&A Illustration Awards-nominated illustrator Joanna Blémont understands the gentle balance between illustrating for big clients whilst simultaneously defining your own style – this is why she joined the Nicer Tuesdays stage in September to talk about the importance of doing “bad drawings”, moving into a tiny studio during lockdown to develop her practice and the 2,000 frame film she created in collaboration with a team of animators for Loewe.
The article highlights a unique perspective on the creative process in branding, particularly in animation, which is relevant for brand strategists looking to balance authenticity with client demands.
Weekly digest
Get the Signal digest
Every Monday morning — the top 3 brand trends, 10 high-signal articles, and one emerging signal to watch.
No spam. Unsubscribe anytime.