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Kruger’s Susan Irving on building connections in an AI-driven world
Susan Irving discusses the importance of maintaining a clear sense of purpose while navigating the rapid changes brought about by AI in brand building. She emphasizes the need for brands to foster genuine connections with their audience in this evolving landscape. Brand strategists can take away the importance of adaptability and purpose-driven strategies in their branding efforts amidst technological advancements.
Strategy Online — CA: For Susan Irving, building a successful brand means balancing constant change with a clear sense of purpose. Going on seven years …
The article addresses the significant challenge of adapting brand strategies in an AI-driven world, which is highly relevant for brand strategists, though the concepts of purpose and connection are not entirely new.
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