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Why self-publishing pays off: No Ideas studio on the journey behind building their own imprint
Philip DiBello and Devin Washburn from the design studio No Ideas discuss their experience in self-publishing and the creation of their imprint, Book Ideas. They highlight the creative process behind their significant projects, including 'Design Harder' and Figma’s '2026 Config' zine, emphasizing the benefits of taking risks in building their own audience through self-publishing. Brand strategists can learn from their approach to audience engagement and the importance of owning the publishing process.
Its Nice That: Philip DiBello and Devin Washburn of Brooklyn-based design studio No Ideas take to the New York Nicer Tuesdays stage to talk about the creative process behind two of their largest book projects to date: Design Harder by Erik Carter and Figma’s 2026 Config zine.
The pair discuss how taking a risk and building their own imprint, Book Ideas, led them on to even bigger projects and allowed them to find their own audience for their books through self publishing, or as Philip puts it: “If you build it, they will come.”
The article discusses a unique approach to self-publishing that can inspire brand strategists, making it significant and relevant, while also presenting a fresh perspective on audience engagement.
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