Kössen Wayfinding: Inside Andrea Gassner's Stitched Sign System

The article discusses the innovative wayfinding system designed by Atelier Andrea Gassner for the new Education Center Kössen, which features copper cross-stitch lettering integrated into warm plaster. This unique design approach enhances the navigational experience within the center, showcasing a blend of functionality and artistry. Brand strategists can take inspiration from this project by considering how tactile and artistic elements can enhance brand identity in physical spaces.