71Signal
Score
Score
C
Cool HuntingJune 1, 2026Antoine Hastoy on Expressivity, Heritage and the Art of Telling Time
Antoine Hastoy's insights into the interplay of expressivity and heritage in watchmaking underscore the importance of storytelling in brand strategy. For luxury brands like Roger Dubuis, effectively communicating the narrative behind their products can enhance emotional connections with consumers and elevate brand perception.
◎ EmergingstrategyluxuryRoger Dubuis
Cool Hunting: Antoine Hastoy has spent more than 10 years at Roger Dubuis working between the engineers, the watchmakers and the designers, three groups who share a commitment to the same object but approach …
Intelligence PanelSignal score: 70.5 / 100
Primary Signal
Emerging
Building momentum — trajectory being tracked
Brand Impact
Medium
Impact score: 70/100 — moderate relevance to positioning decisions
Novelty
Moderate
Novelty: 60/100 — iterative development of an existing theme
Action Priority
Soon
Flag for the next strategic review cycle
Scoring Rationale
The article discusses significant insights from a prominent figure in luxury watchmaking, emphasizing storytelling in brand strategy, which is crucial for luxury brands.
70
Impact
weight 35%
60
Novelty
weight 30%
80
Relevance
weight 35%
Brands Mentioned
RRoger Dubuis
Related SignalsAll Signals →