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27° Club: Olive Oil-Based Supplements Designed for Runners
The 27° Club branding project highlights the importance of creating a strong identity and packaging that resonates with a specific target audience, in this case, runners. By focusing on the unique attributes of the product, such as its olive oil base and the significance of the name, brands can effectively differentiate themselves in a competitive market.
BH: 27° Club: Olive Oil-Based Supplements Designed for Runners 27° Club is a branding and packaging project by Tel Aviv–based graphic designer Noa Yuval for an olive oil–based supplement brand created specifically for runners. The name refers to the 27°C threshold used during the cold extraction of extra virgin olive oil.
The article discusses a niche product in the health and wellness sector, which is relevant to brand strategy professionals, but the concepts of branding and packaging are standard practices in the industry.