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Tátil Design gives global consultancy Vanto Group a seismic rebrand
The rebranding of Vanto Group by Tátil Design emphasizes the importance of creating a clear and distinct brand identity that reflects the company's unique methodology. This strategic shift highlights the need for brands to articulate their value propositions effectively to resonate with clients and stand out in a competitive market.
Design Week: When Tátil Design was briefed to build a new brand identity for Vanto Group, the creative challenge was to make visible a methodology that had previously remained indistinct. Grounded in the assertion that futures are built in language and conversations rather than inherited from the past, Vanto Group‘s approach has been utilised by clients including […]
The rebranding of Vanto Group by a design agency showcases a significant shift in brand identity strategy, making it highly relevant for brand professionals, though the concept of rebranding itself is not entirely new.