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Vrints-Kolsteren’s gorgeous identity for pizza restaurant Napoli on the Road brings a little mischief to minimalism
The new identity created by Vrints-Kolsteren for Napoli on the Road showcases how minimalism can be infused with playful elements, enhancing the brand's appeal. This approach suggests that brands can stand out by balancing simplicity with a touch of creativity, making their visual identity more engaging and memorable.
BP&O: It’s not all that often you come across a project which I’m confident that 99.9% of people couldn’t possibly slate – or at least 99.9% of people with even the most flimsy interest in/awareness of graphic design, visual culture, or just generally looking at nice things.
>Such is the case, however, with this beautiful rare beast – a piece of The post Vrints-Kolsteren’s gorgeous identity for pizza restaurant Napoli on the Road brings a little mischief to minimalism appeared first on BP&O - Branding, Packaging and Opinion .
The article discusses a fresh approach to branding that combines minimalism with playful elements, which is significant for brand identity design and offers actionable insights for brand strategy professionals.
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