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PUMA looks to the 90s for Stockport County 2026/27 home kit
PUMA's new home kit for Stockport County draws inspiration from the 1990s, utilizing a deeper shade of royal blue to connect with long-time supporters while also refreshing the team's visual identity. This strategy highlights the importance of nostalgia in brand design, allowing brands to resonate with various demographics by evoking past memories.
Design Week: The new home kit returns to a deeper shade of royal blue, drawing direct inspiration from some of the club’s most recognisable kits worn during the 1990s. Darker than recent PUMA designs, the choice of shade aims to reconnect with multiple generations of County supporters while establishing a fresh visual identity for the upcoming season.
The article discusses a notable rebranding effort by a well-known sports brand, highlighting the use of nostalgia in design, which is significant for brand strategy professionals but not groundbreaking.