Why Most “Premium” Brands Never Define What Premium Means

Signal summary: The article highlights that many brands fail to articulate what 'premium' truly means, leading to confusion and dilution of brand value. For brand strategy, this underscores the importance of clearly defining brand attributes and ensuring that messaging aligns with consumer perceptions to effectively communicate value and differentiate in a crowded market.

Full article content available at the original source. Read the original →

The article addresses a common issue in brand strategy that affects many companies, making it significant for the industry, while also providing actionable insights for brand professionals.