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Omdia: Social Media Ad Market to hit $640B, nearly Half of Online Revenue by 2030
The projected growth of the social media advertising market to $640 billion by 2030 indicates a significant shift in brand strategy, emphasizing the need for brands to invest heavily in social media platforms to capture nearly half of their online revenue. Brands must adapt their marketing strategies to leverage the increasing importance of social media in reaching and engaging consumers effectively.
World Branding Forum: Social media advertising revenue is projected to rise at a compound annual growth rate (CAGR) of 12% over the next five years, reaching $640 billion by the end of 2030, according to Omdia’s Social Media Advertising Market Landscape 2026 report, its first-ever research focusing exclusively on social media advertising.
The article Omdia: Social Media Ad Market to hit $640B, nearly Half of Online Revenue by 2030 appeared first on World Branding Forum .
The projected growth of the social media ad market is highly significant for brand strategy professionals, indicating a major shift in advertising focus, while the insights provided are relevant and actionable for adapting marketing strategies.