Score
How marketers can fuel social, discoverability with experiences
At Advertising Week New York, marketers from Target and JPMorgan Chase explored the interplay between algorithm-driven content and traditional marketing experiences. They emphasized the importance of creating engaging experiences that enhance social discoverability. Brand strategists can take away the need to balance digital and analog strategies to optimize audience engagement.
Marketing Dive: At Advertising Week New York, marketers from Target and JPMorgan Chase discussed balancing algorithmic content and analog activations.
The discussion of blending algorithm-driven content with traditional marketing experiences is significant for brand strategists, though the concept of enhancing discoverability through experiences is not entirely new.
Weekly digest
Get the Signal digest
Every Monday morning — the top 3 brand trends, 10 high-signal articles, and one emerging signal to watch.
No spam. Unsubscribe anytime.