Derek Abella Got Laid Off On Valentines Day And It Was The Best Thing That Ever Happened To Him

Creative Boom: Inspiration Illustration Derek Abella got laid off on Valentine's Day – and it was the best thing that ever happened to him The Miami-born, New York-based illustrator has turned personal vulnerability, Art Deco obsession and an eventful pandemic into a blossoming illustration career. Written By: Ayla Angelos 14 April 2026 Bang & Olufsen, A1 Speaker Some career origin stories are straightforward, but that's certainly not the case for Derek Abella. He graduated from Pratt Institute, landed an in-house illustration job at an online media company, and did the occasional freelance hustle on the side.

Then, on Valentine's Day in 2020 – as if the universe had a flair for dark comedy – he was laid off. A global pandemic followed shortly afterwards. Most people would call that a rough stretch, but Derek's call is the foundation of everything. "I feel extremely lucky that those often difficult, unstable times fostered the career I have now, six years later," he says. "The resiliency I had those first years taught me to carry confidence and hopefulness when it comes to my path." During lockdown, he began sharing personal and emotional work online, and it started to resonate with a rapidly growing audience.

From there, a client list started growing; he also worked a stint at Pitchfork in 2021, and went on to work with the likes of the New York Times, The New Yorker, Bloomberg, the Washington Post, Nike, Bang & Olufsen, and on projects such as a halftime show for FIFA with Doja Cat. New York Times, Tech Fix Tanning Air Jordan/Nike, Zion Williamson Growing up in a Cuban-American household in Miami gave Derek an early relationship with warmth, quite literally with the tropical weather, and also the more intangible kind that runs through all of his illustrations.

Look at Tanning, for example, and you'll spot a close-cropped study of skin in afternoon light, soft and golden and almost sculptural, the grain of the image adding a tactile quality that makes you feel the heat. Or Kneeling Blue, with deep shadows and gradients, the body rendered with a kind of tenderness that's usually reserved for Old Master paintings. There's a voluptuousness to it, with forms that feel physical and colours that glow from within.

Art Deco is a constant undercurrent for Derek, as is the tropics, a feeling he describes as "yearning and nostalgia" – though he's deliberately stopped hunting for influences and started letting them arrive on their own terms. "A dinner party I throw with friends can be just as fruitful for me creatively as a solo afternoon wandering around The Met," he says. Alhambra Divepg The New York Times, Family Meal The New York Times, Phone Upgrades For the New York Times Tech Fix column, Derek was asked to illustrate something about technology.

His solution was to draw a woman on a subway, swallowed whole by her phone, the carriage rendered around her in precise and atmospheric detail. "I don't often flesh out settings in my pieces," he admits, "so it was fun to draw a subway car." Meanwhile, a personal study made from a photograph he took at the Alhambra in Granada – where there's not a person in sight – offered a chance to depart slightly from his own style and look at something architecturally beautiful. What an art director named Zak Bickel once said about his work was that it was humanistic, which is a work Derek keeps running to.

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The article presents a personal success story that emphasizes resilience and emotional connection in branding, which is significant and relevant for brand strategy professionals, though it may not represent a groundbreaking concept.