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New Doric
The introduction of the New Doric typeface by Commercial Type emphasizes the importance of uniformity and variability in brand typography, suggesting that brands should consider how typefaces can enhance their visual identity while maintaining consistency. This development can inform brand strategy by encouraging brands to invest in custom typefaces that reflect their unique identity and values.
Communication Arts: Building on the idea of Commercial Type’s previous Caslon Doric superfamily, Paul Barnes and Tim Ripper created a new typeface with more uniformity but more variability.
The introduction of the New Doric typeface presents a significant development in typography that can influence brand identity, making it relevant and somewhat novel for brand strategy professionals.