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Shape History rebrands Miscarriage UK with a protective, crochet-inspired identity
The rebranding of Miscarriage UK by Shape History emphasizes the importance of creating a supportive and protective identity for sensitive health issues, particularly in the context of women's health. This strategic overhaul not only aims to raise awareness but also to foster a sense of community and understanding around miscarriage, which is often overlooked in healthcare discussions.
Design Week: The Miscarriage Association has unveiled a comprehensive identity overhaul, relaunching this week. Developed in partnership with social impact agency Shape History, the rebranding project addresses a critical juncture for healthcare across the country.
With parliamentary reports highlighting the frequent dismissal of women’s health concerns and NHS gynaecology waiting lists reaching record figures, the charity identified […]
The rebranding of Miscarriage UK addresses a significant and sensitive issue in women's health, making it impactful and relevant, while the crochet-inspired identity adds a unique touch that contributes to its novelty.