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A decade of 247Studio: branding, code and a sharper agency model
The evolution of 247Studio over the past decade highlights the importance of integrating development within the branding process, allowing for a more cohesive and efficient approach to digital projects. By fostering collaboration between designers and developers from the outset, the agency enhances creative freedom, reduces compromises, and builds stronger client relationships, ultimately leading to more effective brand strategies that are adaptable to digital environments.
The Brand Identity: For 247Studio, bringing development in-house has reshaped how they plan, design and deliver digital brands. Founded in 2016 by Karol Imiałkowski and Oskar Podolski, the Gdynia-based agency has built its reputation on identity work that extends naturally into websites, interfaces and motion systems. We sat down with Imiałkowski, as well as Lead Developer Bartosz Kruszyński, Project Manager Nadia Zalejarz and Brand & Web Designer Łukasz Radoliński, to unpack what changes when developers join the core team.
They discuss how the shift has altered client conversations, why a React and Sanity stack protects creative freedom, and where the most painful late-stage compromises tend to appear. TBI Hey Karol, how are things at 247Studio? KI We’re in quite an interesting moment right now, working on several branding and digital projects, but also taking the time to rethink how the studio evolves as a team and as a business. After years of building brands for others, it feels important to keep asking ourselves the same questions we ask our clients – what we stand for, where we bring the most value, and how we want to grow from here.
So overall, things are busy, but in a good and healthy way. TBI Your LinkedIn page describes the studio as a group of contrasting personalities with a shared understanding of design – how does that show in your work? KI I think this sentence becomes even more relevant today than when we first wrote it. A lot of things around our work are evolving – especially in a world shaped by AI, vibe coding, automation and much faster ways of producing digital experiences.
In that reality, the real value is not only in having one strong skill, but in how different perspectives and competencies meet each other. At 247Studio, we have people with very different personalities, backgrounds and ways of thinking, but we share a similar understanding of what good design should do. It should be clear, intentional, useful and emotionally precise.
When strategy, visual design, technology, motion, content and product thinking start to cross naturally, the results are often much stronger than anything created in isolation. TBI You’ve spent a decade building 247Studio out of Gdynia – how has the studio’s focus sharpened over those years? KI A lot of things are still changing, and I think that is natural when you build a studio over a longer period of time. Over the years, our focus has become much clearer.
We realised that the right direction for us is not to become a large, heavy agency structure, but to build a strong, small core team with very diverse competences, supported by a carefully selected network of freelancers and partners. This gives us a good balance. We can stay close to the project, protect the quality of the thinking and the aesthetics, but still bring in additional expertise when a project needs it.
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The article discusses a significant evolution in agency models that integrates development with branding, which is impactful and relevant for brand strategy professionals, though the concept of collaboration is not entirely new.