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Four Squares Cafe Is a Masterclass in Cafe Branding
The article discusses the branding strategy of Four Squares Cafe, highlighting its unique visual identity created by Studio Moara, which includes a distinctive wordmark, mascot, and color palette. Brand strategists can learn from this case how to effectively combine typography and character in a cohesive brand identity that invites customers to linger.
Abduzeedo: Studio Moara gave Four Squares Cafe a chunky four-square wordmark, a line-drawn blob mascot, and a warm green-and-rust identity for lingering. Most cafe identities choose between type and character. F...
The article provides valuable insights into a specific branding case study, which can inspire brand strategists, but it does not represent a groundbreaking shift in the industry.
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