Score
The future of travel TV might be on Substack.
The emergence of platforms like Substack for luxury travel content indicates a shift in brand strategy towards direct engagement with niche audiences. Brands in the travel sector should consider leveraging such platforms to create tailored content that resonates with their target demographics, fostering community and loyalty among consumers.
Feed Me: The future of travel TV might be on Substack. The Stanza is investing in videos about the luxury travel business. Hello everyone. I’m looking forward to seeing ‘The Napa Boys’ this weekend and spending some time working on some non-newsletter related Feed Me projects.
We have some new merch in the works (we’ll be restocking the crewneck and red hats), and some New York events that paid readers will be invited to. If there’s anything else happening in your city this weekend that you want FM readers to know about, let us know in the comments. Today’s newsletter includes: A former Managing Editor of the LA Times launched a new magazine, Axel Springer’s rollup spree, a Realtree camo Sweetgreen mystery, and did your New York office hire a bunch of uncool SF engineers? There’s a guy you can hire to fix that. Feed Me is $80/year.
The good stuff happens below the paywall and in the comment section. For the past few summers, planning summer vacations has felt like a game of Minesweeper on my calendar, the mines being wedding weekends scattered all over the world. I’ve talked to countless friends who have played the same game, strategizing flight plans, time off from work, outfits, and the ballooning cost of being a good friend. Today, I’m conducting a survey to better understand the psyche of the bride: the budgets, the beauty treatments, and the things people regret doing during the planning process.
If you have ever been a bride, this survey is for you. Responses are anonymous and may appear in a future newsletter. Bride survey Sara Yasin, the former managing editor of the Los Angeles Times, has launched a new publication called The Key. The Key is an online magazine “brought to you by the Palestine Festival of Literature.” My friend Emily dropped the site into one of our group chats yesterday, and a few hours later tasbeeh herwees published a beautiful conversation with Yasin in her newsletter (which you should be subscribing to).
Here’s the part that stuck with me:“It’s very strange to be a person who feels quite strongly that people caring about the impact of journalism is extremely important to making it better—and then suddenly be in a straitjacket. After I left the paper, I felt like I had to disappear a bit, both to process what I’d been through—not just through the genocide, but also before it—and just to have this grief.
Not just over being devastated by the genocide, but also over realizing that I didn’t see eye to eye with my peers in the industry when it came to reporting on this issue.” Sara Yasin, the former managing editor of the Los Angeles Times, has launched a new publication called The Key. The Key is an online magazine “brought to you by the Palestine Festival of Literature.” My friend Emily dropped the site into one of our group chats yesterday, and a few hours later tasbeeh herwees published a beautiful conversation with Yasin in her newsletter (which you should be subscribing to).
Article truncated for readability. Read the full piece →
The article highlights a significant trend in the travel industry towards using Substack for brand engagement, which is impactful for travel brands looking to connect with niche audiences, though the concept of direct engagement is not entirely new.