Score
The Dusty Drawer
The article highlights the disconnect between organizations that commission branding strategies and their actual implementation, suggesting that many strategies end up unused. For brand strategy, this underscores the importance of aligning commissioned work with actionable insights and ensuring that strategies are not just theoretical exercises but are integrated into the brand's operations.
Medium: On organisations that commission strategy they never intend to use, and the professionals who keep believing anyway. Continue reading on Medium »
The article addresses a significant issue in brand strategy implementation, making it highly relevant and impactful for professionals in the field, though the concept of disconnect in branding is not entirely new.