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How&How injects radical Bristol spirit into Bristol Dockyards rebrand
The rebranding of Bristol Dockyards by How&How emphasizes the importance of aligning a brand's identity with its local culture and heritage. By infusing the design with Bristol's independent spirit, this strategy aims to create a deeper connection with the community and attract a diverse audience to the cultural destination.
Design Week: How&How have come aboard with the Bristol Dockyards, an all-new cultural destination built around the centuries-old SS Great Britain, to create an experience that sits at the heart of the city. Centred on Isambard Kingdom Brunel’s engineering marvel, the new identity aims to re-engage audiences by aligning the venue with Bristol’s independent, radical character.
The article discusses a significant rebranding effort that emphasizes local culture, which is impactful for the brand industry, while the approach is somewhat novel but not groundbreaking, making it highly relevant for brand strategy professionals.