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Brand Identity: Butequim Cocktail Bar by Estúdio Lippi
The raw brand identity developed by Estúdio Lippi for Butequim cocktail bar emphasizes the importance of aligning brand aesthetics with cultural context and target audience. By utilizing a striking color palette and elements of street culture, the strategy effectively positions the bar within Amsterdam's vibrant nightlife scene.
Abduzeedo: Estúdio Lippi crafted a raw brand identity for Butequim cocktail bar in Amsterdam, pairing duotone red and black with visceral street culture. Founders Rafael and Bruno spotted a cultural gap in Amste...
The article discusses a specific brand identity project that showcases effective design strategies, which is relevant to brand professionals, but it does not represent a groundbreaking approach or a major industry shift.
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