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Its Nice ThatFebruary 19, 2026

Buy prints from artists in the second It’s Nice That x DROOL collection

The collaboration between It’s Nice That and DROOL highlights the importance of supporting emerging artists through curated collections of art prints. This strategy not only fosters creativity and originality but also enhances brand identity by associating with diverse talents and unique artistic expressions, ultimately appealing to consumers seeking meaningful and distinctive artworks.

◎ Emergingcampaignstrategyvisual-identityDROOLAppleWhatsApp

Its Nice That: Sponsored Content Features Graphic Design Illustration Print Poster Process Buy prints from artists in the second It’s Nice That x DROOL collection Following on the success of 2025’s collaboration, we’re excited to reveal our collection of art prints with DROOL. After receiving 1,000 applications from across the globe, we’ve selected prints from eight creatives – available to buy now! Share Sponsored Content Features Graphic Design Illustration Print Poster Process Share The time has come for our hotly awaited team-up with the contemporary art prints and poster store DROOL.

For the second time, we put out an open call for creatives to submit their artworks to be shortlisted for sale in print form on DROOL’s carefully curated online store. After another huge response, the standard of work from creatives across various disciplines continues to blow our minds, giving us a tough job of whittling it down to the final eight.

The selection process was a great challenge for both the It’s Nice That and DROOL teams, and the panel of judges evaluated each application on the basis of originality, vision and creativity. The eight shortlisted artists showcase not just emerging talent from all over the world, but also the importance of continued support for art and design. “As someone preparing to graduate from university as a creative still finding their footing, seeing opportunities like this collaboration feels not only motivating but also deeply affirming,” shares shortlisted artist Jimmy Tran.

Follow shortlisted artist Thomas Hedger says: “It’s great to be featured alongside such a talented collection of artists and designers and I look forward to seeing my work enjoyed within people’s spaces.” The DROOL store manages the production and sale of the fine art prints, with artists earning a commission from every piece sold. You can now support this group of emerging artists by buying their artworks for your walls on DROOL’s site. Winners - Artist Bios: Jimmy Tran Jimmy Tran is an Atlanta-based graphic designer who transforms everyday objects and animals into playful, unexpected visuals.

Inspired by the mundane, he uses shape and form to create work that seeks to be both clever and amusing. Thomas Hedger Thomas Hedger is a London-based illustrator known for his punchy and irreverent artworks. He combines strong lines, fluid shapes and bold colours to create dynamic pieces inspired by the interplay of ambience and language.

Thomas has collaborated with a diverse range of clients, including Apple, WhatsApp and The New York Times and is award-winning work, which spans print, digital, and sculpture, has been recognised by the V&A and Adobe, and has been exhibited at the Design Museum and the London Design Fair. Chiaki Kobayashi Chiaki Kobayashi is an illustrator and graphic designer based in Tokyo, Japan. Working primarily with hand-drawn line-work, Chiaki captures quiet moments that carry the faint warmth of everyday life.

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Intelligence PanelSignal score: 60.5 / 100
Primary Signal
Emerging
Building momentum — trajectory being tracked
Brand Impact
Medium
Impact score: 60/100 — moderate relevance to positioning decisions
Novelty
Moderate
Novelty: 50/100 — iterative development of an existing theme
Action Priority
Soon
Flag for the next strategic review cycle
Scoring Rationale

The collaboration promotes emerging artists and brand identity, which is significant for the industry, but similar initiatives have been seen before, making it moderately novel and relevant to brand strategy professionals.

60
Impact
weight 35%
50
Novelty
weight 30%
70
Relevance
weight 35%
Brands Mentioned
DDROOLAAppleWWhatsAppTThe New York TimesLLordeCClairo
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