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Tricity City Guide: Navigating Gdańsk, Gdynia and Sopot Through Design
The Tricity City Guide serves as a strategic tool for branding the interconnected cities of Gdańsk, Gdynia, and Sopot, particularly targeting international art students. By focusing on design, the guide enhances the cities' identities and promotes cultural engagement, which is essential for attracting and retaining visitors and residents alike.
BH: Tricity City Guide: Navigating Gdańsk, Gdynia and Sopot Through Design Designed by Julia Kuc-Mikłaszewicz, Tricity is a city guide created for international art students arriving at the Academy of Fine Arts in Gdańsk.
The publication introduces them to the interconnected cities of Gdańsk, Gdynia and Sopot, offering a practical starting point for discovering the region […]
The article discusses a strategic branding initiative for a specific region, which is significant for the design industry, while offering actionable insights for brand strategy professionals, though the concept of using design for city branding is not entirely new.