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design/leader: Ascend Studio’s design director Yuliya Ratnikova
Yuliya Ratnikova emphasizes the importance of recognizing overlooked details in design, which can significantly enhance brand strategy. By focusing on these nuances, brands can create more impactful and strategic identities that resonate with their target audiences across various sectors.
Design Week: This week, we speak with Yuliya Ratnikova, design director at Ascend Studio, about the power of noticing the overlooked. Yuliya Ratnikova is design director at Ascend Studio in Farringdon, London. The studio, which is approaching its 20th birthday, creates strategic brands across the tech, real estate, lifestyle and culture, corporate and experiential sectors.
The article discusses a relevant perspective on design details that can enhance brand strategy, making it significant for professionals, but the concepts are not groundbreaking or entirely new.