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AOY26: When did agencies stop naming themselves after people…?
The article explores the trend of advertising agencies moving away from naming themselves after individuals, reflecting on how this shift has occurred over the decades. It discusses the implications of agency naming conventions on brand identity and perception within the advertising industry. Brand strategists can take note of how agency names can influence client trust and brand positioning.
Strategy Online — CA: In 1990, Canada’s advertising agencies sounded like law firms. McKim Advertising. Geoffrey B. Roche & Partners. Baker Lovick. Ammirati Puris Lintas. Thirty-five …
The article addresses a significant trend in agency branding that affects industry perception and client relationships, making it impactful and relevant for brand strategists, though the topic itself is not entirely new.
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