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“This is just another phase the creative industry will take in its stride”
The rapid evolution of AI technology poses challenges for brand strategists in the creative industry, as they must adapt to constant changes and uncertainties. To remain relevant, professionals need to embrace these advancements and consider how they can integrate AI into their branding strategies effectively.
Its Nice That: The discourse surrounding AI feel relentless due to its rate of progress; what’s new-fangled one week is out of date the next. This is particularly worrying when you feel like your career is getting caught in the crossfire. How can you continue to invest in your career when you don’t know what shape it might take?
Sharing her two cents is Katie Cadwell, co-founder of branding studio Lucky Dip and The NDA Podcast, in this week’s Creative Career Conundrums.
The article addresses the significant challenge of AI integration in branding, which is crucial for industry professionals, though discussions around AI in design are becoming more common.