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Cerramos en Casa: Hennessy, Bad Bunny and the Craft of Coming Home
The collaboration between Hennessy and Bad Bunny highlights the importance of creating immersive experiences that resonate with local culture and identity. For brand strategy, this emphasizes the need for brands to engage authentically with their audiences by leveraging cultural moments and partnerships that reflect community values.
Cool Hunting: Most world tours end somewhere large enough to justify the phrase. This one ended in a municipal ballpark in San Juan, announced four days ahead, at $50 a ticket. Hennessy was the …
The collaboration showcases a significant partnership in the beverage industry that emphasizes cultural engagement, making it impactful and relevant for brand strategists, though the concept of leveraging cultural moments is not entirely new.