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Inside the Craft of Peko-Peko branding by Manifiesto
The article discusses Manifiesto's branding project for Peko-Peko, which combines elements of kawaii culture with Mexican affection, creating a unique 3D universe. The branding features a distinctive balloon-letter logo and is encapsulated by the phrase 'Mexicute is a mood.' Brand strategists can learn from this project the importance of cultural fusion in creating a compelling brand identity that resonates with diverse audiences.
Abduzeedo: Manifiesto's Peko-Peko branding builds a 3D universe where kawaii meets Mexican cariño, anchored by a balloon-letter logo. Mexico City studio Manifiesto calls the project "Mexicute is a mood," and the...
The article showcases a creative branding project that blends cultural elements, which is significant for brand strategists looking to engage diverse audiences, while also presenting a fresh approach to branding that is not commonly seen.
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