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Meet Bon Elliot: the family-run, slow-crafted skincare label from Little Troop
Bon Elliot's branding strategy focuses on a minimalist identity that draws inspiration from nostalgic beauty imagery, aiming to create a unique position in the skincare market. This approach highlights the importance of visual aesthetics and storytelling in building a brand that resonates with consumers seeking authenticity and craftsmanship.
Its Nice That: With visuals injected with Kubrick’s meticulous symmetry and Irving Penn’s essentialist approach to still life, the studio’s minimalist identity pulls on nostalgic beauty imagery to bring a new model for skin health into the beauty space.
The article discusses a unique branding strategy in the skincare market that emphasizes minimalism and storytelling, which is significant for brand professionals but not groundbreaking in the broader industry context.