Vanity Fair takes a page out of Puck's book.

Feed Me: Vanity Fair takes a page out of Puck's book. The magazine launched four new newsletters today. Good morning everyone. Last night, Caper (which doesn’t have a website yet but I hear it’s coming soon and it’s going to be great), threw a fabulous launch party at Bar Oliver. I was happy to see so many people drinking caper martinis on a Monday night. Made me wonder if olive martinis will be extinct by spring… There were glass containers of cigarettes (Marlboro Lights and Turkish Camel Blues, I’m told) all over the room, an increasingly common party trick at Fashion Week parties that always appear to be more for vibe than lighting up.

I texted one of the Caper party hosts this morning about smoke-through rate, and he said “They were all smoked.” Nice. Today’s newsletter includes: Vanity Fair’s new slate of newsletters took a page out of Puck’s playbook (which took a page out of Vanity Fair’s original playbook), Cassandra Grey’s Hamptons plans, and Axel Springer’s B2B new rollup moves. Have a story you want me to look into this week? Reply to this email or text the anonymous Feed Me Tip Line: ‪(646) 494-3916‬ Guest Lecture is a Feed Me series where I introduce you all to an expert who I’m curious about, and give paid readers an opportunity to ask them anything they want.

Past guests have included Andrew Ross Sorkin, Keith McNally, and Nikki Ogunnaike. For our next Guest Lecture, we’ll be interviewing Mark Guiducci, the Global Editorial Director of Vanity Fair. Paid readers can ask him anything about what makes a good party, working at one of the last glossy magazines in New York, or where he takes important drink meetings. Feed Me has learned that Friend of the Letter Avery Jaffe is joining Rostra, Lulu Meservey’s founder-led comms firm.

Jaffe previously worked at Chime and Mastercard, and rumor has it that his first assignment in his new role (unbeknownst to me) was getting an item placed in Feed Me — he did. Meservey, a crisis comms specialist (and legend) to some of Silicon Valley’s most powerful founders, including Sam Altman and Palmer Luckey, previously served as VP of Communications at Substack during its formative years. Feed Me has learned that Friend of the Letter Avery Jaffe is joining Rostra, Lulu Meservey’s founder-led comms firm.

Jaffe previously worked at Chime and Mastercard, and rumor has it that his first assignment in his new role (unbeknownst to me) was getting an item placed in Feed Me — he did. Meservey, a crisis comms specialist (and legend) to some of Silicon Valley’s most powerful founders, including Sam Altman and Palmer Luckey, previously served as VP of Communications at Substack during its formative years. This post is for paid subscribers

The article discusses a significant strategic shift by a major publication that reflects broader trends in media, making it impactful and relevant, though the concept of newsletters is not entirely new.

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