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Fizzing with expression
The article highlights Treblasé as an innovative brand that successfully merges contemporary design with clear influences, showcasing the importance of bold and refreshing branding in a competitive market. This approach emphasizes the need for brands to express their identity clearly while also being unafraid to draw inspiration from various sources, which can enhance their overall strategy.
BP&O: It’s always a joy when a project manages to do something that feels new, bold, refreshing and resolutely contemporary; all the while wearing its influences absolutely front and centre on its sleeve. Treblasé is one such project, thanks to this superb brand design by Oslo-based multi-disciplinary design studio Olssøn Barbieri (Pursue Hard Seltzer, Stereoscope, Chelan Beauty).
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The article discusses a notable brand's innovative approach to design and branding, which is significant for industry professionals, though the concepts of merging influences and bold branding are not entirely new.