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The Outline: Tartan reimagined, Guinness’ toucan, and a new inhaler – 21/09/2026
This article highlights innovative design and branding efforts from various companies, emphasizing the importance of creative reinterpretation in brand strategy. By showcasing unique approaches to traditional elements, brands can enhance their identity and engage consumers more effectively.
Design Week: Welcome to your weekly digest of noteworthy stories, announcements, and creative happenings from across the design industry. This week, Barbour brings tartan to the Saatchi Gallery, an ex-Nike designer draws inspiration from chocolate milk, and a Loughborough student project has now treated more than 50 life-threatening allergic reactions. Let’s get into it.
The article discusses innovative branding efforts, which are significant but not groundbreaking, making it moderately impactful and relevant for brand strategy professionals.