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COOL HUNTING® - Benevolent + Green
The article highlights the importance of sustainability in brand strategy, showcasing products like the Sender IN Hooded Jacket from Mammut that utilize recycled materials and reduce manufacturing emissions. Brands that prioritize eco-friendly practices and innovative materials can enhance their market appeal and resonate with environmentally conscious consumers.
Cool Hunting: Sender IN Hooded Jacket Sender IN Hooded Jacket The Sender IN Jacket, available in men’s and women’s sizing, uses a proprietary material called LOOPINSULATION to create a warm jacket out of materials otherwise destined for landfill. When combining polyester rope production waste with recycled plastic, the Mammut team discovered that the resulting insulation clusters had an ideal loft and warmth level, even in wet conditions. Compared to traditional poly-fill production, LOOPINSULATION creates 48% less manufacturing emissions—another plus.
With a regular fit that’s comfortable for everyday wear, the added touch of stretch in its recycled shell won’t restrict during more active endeavors like hiking and skiing. Down typically loses its insulation factor when it gets wet, so if unreliable weather is in the cards, the Sender IN’s PFC-free water-resistant layer repels rain and snow without the use of nasty non-biodegradable compounds.
Available in a mix of bright and neutral colorways, this might just be the sustainable cold-weather staple we’ve been looking for. Added: October 2025 Share on Threads (Opens in new window) Threads Share on Bluesky (Opens in new window) Bluesky Share on LinkedIn (Opens in new window) LinkedIn Share on Pinterest (Opens in new window) Pinterest Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook Share on Tumblr (Opens in new window) Tumblr Share on Copy URL (Opens in new window) Copy URL More Print (Opens in new window) Print This product is sold by Mammut Courtesy of Mammut Ar
abica Coffee Tree Arabica Coffee Tree For the coffee lover in your life, go beyond a mug or bag of dark roast for your next gift. This potted arabica tree uniquely celebrates the joy of coffee with its glossy leaves, edible red berries and fragrant, star-shaped white flowers. It arrives in a 3-gallon pot with festive burlap wrapping and a gift box for extra protection during shipping. Arabica trees naturally thrive in tropical climates, and this houseplant version prefers warm temps, indirect sunlight and spring-time pruning for optimal lushness.
Just be sure to bring it indoors when the weather starts to cool down. Added: September 2025 Share on Threads (Opens in new window) Threads Share on Bluesky (Opens in new window) Bluesky Share on LinkedIn (Opens in new window) LinkedIn Share on Pinterest (Opens in new window) Pinterest Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook Share on Tumblr (Opens in new window) Tumblr Share on Copy URL (Opens in new window) Copy URL More Print (Opens in new window) Print This product is sold by PlantOGram Courtesy of PlantOGram Citrush Poppers Fragrance Citrush Poppers Fragrance
Boy Smells’s latest fragrance, Citrush, is a poppers-inspired creation that hits summer hard. Debuting during Pride month, it’s a citrus-forward scent with hard wood notes—pomelo, ripe musk, pepper and mint. It comes in a full-sized 50ml bottle ($78), a 10ml Travel Spray ($30), and for the first time, in an inhaler ($10).
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The article addresses the growing importance of sustainability in branding, which is highly relevant to brand strategy professionals, though the focus on eco-friendly practices is becoming more common in discussions.